What Art Means to Us

I’d like to explain a little about what art means to us, when we work with artists and photographers.

You could draw a similarity between music and visual art – we see them both as being part of a shared experience. When you go to a concert, only the people inside the hall will experience fully what the musicians are conveying.

But when you make a recording, you give a wider audience the opportunity to share and enjoy that experience – to feel what the musicians were portraying in that brief moment.

In the same way – when we look at visual art – we want to recreate the feel and experience somebody experiences in a gallery, and what the artist is thinking and observing when they create something – we’re recreating the artist thoughts and mind set and his view as an observer of the artwork – which is a work of art in itself, not a print.